Can a blog be used for Business?

Yes a blog can be used for Business. In this modern era 90% of businesses make use of blogs to reach wilder audience and build awareness online. There are several advantages of having a business blog which i will discuss later in this article.

Welcome to Blog Base Media!

Many businesses in Nigeria today are making use of blogs to maximize their reach and you too can do the same. No business person wants to be limited you want to grow and expand your business and even employ individuals to help you build and run your business. Billions of people makes use of the Internet daily and you can take advantage of it if you know how it works. 

You might have several questions in your head too like How do i create a blog? Can i make money through my blog while building my business online? You might even want to ask what is a blog and how does it work? Well you can read about that on this article I Published earlier on What is a blog.

Are Businesses Successful with a blog?

Yes businesses are successful with a blog the biggest companies in the world all have blogs that also contributes to the success of their international business. Some of the big businesses are the likes of Amazon, Walmart, eBay, Shopify, Jumia and so on. 

In our world today if you want to be successful or expand your business you must take advantage of the internet. I personally have made money online through blogs and e-Commerce platforms. Years back i was into drop shipping though it was local drop shipping I searched around the net to see how i can sell my products to potential customers that are not within my reach then I came across a platform that allows you to post your products or advertise your product for free so i quickly took advantage of that platform the platform is called jiji. Jiji is an e-Commerce blogging platform because it's constantly updated with new products by businesses this platform allows you to post your products with price and location with jiji Blogging platform i was able to sell my products and make some quick cash. 

Advantages and Importance of having a blog for your Business.

1. It helps you create awareness. 
2. It brings you potential customers. 
3. It helps you grow your business. 
4. It helps you keep your customers updated. 
5. It helps new people locate your business. 
6. It helps you sell your products faster. 
7. It helps you build your brand and online Presence. 
8. It gives you upper hand over your competitors who don't have a blog for their Business.
9. It gives you opportunity to earn extra income through monetization and advertisers.
10. It gives your business international recognition.

Disadvantages of a business blog? 

1. Time consuming: You have to keep your blog updated at all times.
2. Capital intensive: well in this case it depends on your budget and what you want to achieve more capital more success. 
3. You must be tech savvy and understand how internet works and requires a lot of time to learn or you may have to hire someone to help you set up your business blog.
4. Security Risks: Having a blog for your business is not just enough you have to protect your customers who are visiting your blog from hackers, online scammers and cyber theft and all these measures cost money because you will have to hire cyber firm to protect your business blog. 
5. High Cost of maintenance

Who can own a Business blog?

Anyone who wishes to have a blog for his or her business can go ahead and do so. Having a business blog is not limited to a set or group of people.

Can I make money from my blog when people download music?

No you won't make money by people downloading on your blog unless your blog is monetized meaning if your blog is showing advertisement by Google adsense or other advertising firm so you make money when people click on the advertisement displayed on your blog based on their interests and also through impressions i.e Pay 1000 views of ads displayed. Or if you are using affiliate marketing like Amazon Associates and the likes. 

What Platforms can i set up my blog for my business?

There are many platforms you can use to set up your blog which are:

1. Wix
2. WordPress
3. Blogger
4. Shopify
5. Allhosters

In conclusion, Business blog is very important for every business to strive both online and offline. With a business blog people can locate your physical business center if you have and build relationship with your business.